# iDesign > iDesign is an online program management (OPM) and instructional design partner that combines AI-infused curriculum intelligence, instructional design and development expertise, and learner experience optimization to help universities, corporations, and EdTech platforms build online learning that drives measurable outcomes. Founded in 2013 by Paxton Riter, Whitney Kilgore, and Ned Stone, iDesign has worked with 150+ learning organizations, designed 350+ programs, and impacted over 1 million learners. ## Core Pages - [Home](https://new-and-improved-brand-site.webflow.io/): Overview of iDesign's mission, key stats (150+ learning organizations, 350+ programs designed, 95% completion rate improvement, 1M+ learners impacted), and the common challenges iDesign solves — low engagement, content that doesn't stick, scaling without losing quality, disconnected tech stacks, unmeasured impact, and buried talent. - [What We Do](https://new-and-improved-brand-site.webflow.io/what-we-do): Details iDesign's four core service areas: AI-infused Designer Workspace (automated course design and curriculum intelligence), Instructional Design and Development (creative/multimedia, curriculum planning, accessibility, faculty training), Online Program Experience/OPX (marketing, enrollment services, student success coaching, clinical placement, employer partnerships), and Agentic Program Management (forward-deployed engineers building agents across admissions, registrar, bursar, finance, marketing, and curriculum). - [About](https://new-and-improved-brand-site.webflow.io/about): Company history and founding story (started 2013 by Paxton Riter, Whitney Kilgore, and Ned Stone as a reaction against one-size-fits-all OPM 1.0 models), leadership team, board, careers/culture information, and equal opportunity employer statement. - [Resources](https://new-and-improved-brand-site.webflow.io/resources): Filterable content hub of partner stories, thought leadership, how-to guides, research reports, and company news, filterable by focus area (AI-Infused Designer Workspace, ID&D, OPX, Agentic Program Development), discipline (Nursing & Healthcare, Business, Law, Education, STEM, Social Sciences), and topic (AI, Accessibility, Workforce Development, Accreditation, etc.). Also features a curated "Leadership Reading List" of external higher-ed articles. - [Contact](https://new-and-improved-brand-site.webflow.io/contact): Contact/consultation request page for institutions considering a new program launch, program redesign, or addressing enrollment decline. ## Partner Stories & Press (Resources) - [Nursing Competency Framework Now Available as Default in iDesign's AI Curriculum Intelligence Platform](https://new-and-improved-brand-site.webflow.io/resources/nursing-competency-framework-now-available-as-default-in-idesigns-ai-curriculum-intelligence-platform) (24 Mar 2026) - [iDesign Partners with the University of Central Florida to Redesign Online RN to BSN Courses](https://new-and-improved-brand-site.webflow.io/resources/idesign-partners-with-the-university-of-central-florida-to-redesign-online-rn-to-bsn-courses) (10 Mar 2026) - [National Research Initiative Launches to Explore Human-AI Collaboration in Online Program Design](https://new-and-improved-brand-site.webflow.io/resources/national-research-initiative-launches-to-explore-human-ai-collaboration-in-online-program-design) (24 Feb 2026, with Quality Matters) - [iDesign Collaborates with Rowan University to Strengthen Online General Education Classes](https://new-and-improved-brand-site.webflow.io/resources/idesign-collaborates-with-rowan-university-to-strengthen-online-general-education-classes-to-better-serve-students-balancing-complex-schedules) (10 Feb 2026) - [New York-Based Iona University Expands Portfolio of Online and Hybrid Programs](https://new-and-improved-brand-site.webflow.io/resources/new-york-based-iona-university-expands-portfolio-of-online-and-hybrid-programs-to-meet-growing-demand-for-service-driven-careers) (27 Jan 2026) - [University of Mississippi School of Law Launches Nation's First Online Master of Science in Air and Space Law](https://new-and-improved-brand-site.webflow.io/resources/university-of-mississippi-school-of-law-launches-nations-first-online-master-of-science-in-air-and-space-law) (07 Oct 2025) - [York College of Pa. Takes Aim at Workforce Gaps with a Suite of New Online Healthcare and Nursing Programs](https://new-and-improved-brand-site.webflow.io/resources/york-college-of-pa-takes-aim-at-workforce-gaps-with-a-suite-of-new-online-healthcare-and-nursing-programs) (11 Jan 2022) Additional externally-published thought leadership referenced on the Resources page (hosted off-site): "Course redesign: Four ways to build successful eight-week terms" (University Business), "Transforming Higher Ed with AI and Design" (Higher Education Digest), "Educause Review: AI and Course Design" (EDUCAUSE Review), "UPCEA Welcomes New Board and Committee Members for 2026 Terms" (UPCEA). ## Historical Partner Announcements (Archive) - [University of Michigan Launches New Online Offerings for Social Work and Health Care](https://new-and-improved-brand-site.webflow.io/resources/university-of-michigan-launches-new-online-offerings-to-meet-demand-for-social-work-and-health-care-professionals) - [Tennessee System Tackles Teacher Shortages with Online Teacher Apprenticeship](https://new-and-improved-brand-site.webflow.io/resources/tennessee-system-tackles-teacher-shortages-with-online-teacher-apprenticeship) - [U. Nebraska Works with iDesign to Develop More Online Courses](https://new-and-improved-brand-site.webflow.io/resources/u-nebraska-works-with-idesign-to-develop-more-online-courses) - [University System of Maryland Launches Instructional Design Support Center for 11,000+ Faculty](https://new-and-improved-brand-site.webflow.io/resources/university-system-of-maryland-launches-an-instructional-design-support-center-for-more-than-11-000-faculty) - [Bowie State Expands Digital Learning Initiative to Accelerate Growth of Online Programs](https://new-and-improved-brand-site.webflow.io/resources/bowie-state-expands-digital-learning-initiative-to-accelerate-growth-of-online-programs) - [UA Pulaski Tech Launches Online Energy Management Program](https://new-and-improved-brand-site.webflow.io/resources/ua-pulaski-tech-launches-online-energy-management-program-to-address-arkansas-workforce-needs) - [Southwest Texas College Taps Online Learning to Increase Access for Rural Texans](https://new-and-improved-brand-site.webflow.io/resources/southwest-texas-college-taps-online-learning-to-increase-access-to-higher-education-for-rural-texans) - [Notre Dame's Mendoza College of Business Launches Online Certificate in Value-Driven Leadership](https://new-and-improved-brand-site.webflow.io/resources/notre-dames-mendoza-college-of-business-launches-a-new-online-certificate-to-teach-value-driven-leadership) - [Baylor University Partners with iDesign to Enhance Online Course Delivery Due to COVID-19](https://new-and-improved-brand-site.webflow.io/resources/baylor-university-partners-with-idesign-to-enhance-online-course-delivery-due-to-covid-19) - [iDesign and the University of Pittsburgh Join Forces to Develop Innovative MBA Courses](https://new-and-improved-brand-site.webflow.io/resources/idesign-and-the-university-of-pittsburgh-join-forces-to-develop-innovative-mba-courses) - [UCLA Fielding School of Public Health Launches Online Master's with iDesign](https://new-and-improved-brand-site.webflow.io/resources/ucla-fielding-school-of-public-health-launches-online-masters-with-idesign) - [Sustainable Enrollment Growth in Online Nursing and Healthcare Programs](https://new-and-improved-brand-site.webflow.io/resources/sustainable-enrollment-growth-in-online-nursing-and-healthcare-programs) - [Online Career Development Program Bridges the Gap in Enterprise Performance Management Tech Platform Skills](https://new-and-improved-brand-site.webflow.io/resources/online-career-development-program-bridges-the-gap-in-enterprise-performance-management-tech-platform-skills) - [University of Utah Announces Major Expansion of Online Programs in Social Work and Public Health](https://new-and-improved-brand-site.webflow.io/resources/university-of-utah-announces-major-expansion-of-online-programs-in-social-work-and-public-health) - [Schreiner U. Pilots Online Course Redesign Dashboard](https://new-and-improved-brand-site.webflow.io/resources/schreiner-u-pilots-online-course-redesign-dashboard) - [Emory Law Taps iDesign for Online Juris Master Program](https://new-and-improved-brand-site.webflow.io/resources/emory-law-taps-idesign-for-online-juris-master-program) - [University of Texas McCombs School of Business Launches New Online Master's in Business Analytics](https://new-and-improved-brand-site.webflow.io/resources/university-of-texas-mccombs-school-of-business-launches-new-online-masters-in-business-analytics) - [Carnegie Mellon Launches New Stackable Credentials in Product Management and Innovation](https://new-and-improved-brand-site.webflow.io/resources/carnegie-mellon-launches-new-stackable-credentials-in-product-management-and-innovation) - [Loma Linda University Taps Instructional Design Firm iDesign](https://new-and-improved-brand-site.webflow.io/resources/loma-linda-university-taps-instructional-design-firm-idesign) - [New Apprenticeship Program Helps Recent Graduates Access Careers in HR Tech](https://new-and-improved-brand-site.webflow.io/resources/new-apprenticeship-program-will-help-recent-college-graduates-access-careers-in-hr-tech) - [Taking CTE Digital: Rural Texas Community Expands Career Technical Education Program](https://new-and-improved-brand-site.webflow.io/resources/taking-cte-digital-rural-texas-community-expands-career-technical-education-program-with-a-new-suite-of-online-courses) - [Dallas College Targets Teacher/Nurse Shortage with Expansion of Online Programs](https://new-and-improved-brand-site.webflow.io/resources/dallas-college-targets-teacher-nurse-shortage-with-expansion-of-online-programs) - [Georgia's Premier Public University for Health and Cyber Sciences Accelerates Growth of Online Programs](https://new-and-improved-brand-site.webflow.io/resources/georgias-premier-public-university-for-health-and-cyber-sciences-accelerates-growth-of-online-programs) - [Tulane University Launches First Online MBA Program](https://new-and-improved-brand-site.webflow.io/resources/tulane-university-launches-first-online-mba-program-to-meet-growing-demand-for-online-graduate-business-education) - [Coppin State University Launches Online Degree Program in Early Childhood Education & Human Development](https://new-and-improved-brand-site.webflow.io/resources/coppin-state-university-launches-online-degree-program-focused-on-early-childhood-education-human-development) - [Macomb Community College Offers Hybrid Automated Systems Training with VR/AR](https://new-and-improved-brand-site.webflow.io/resources/macomb-community-college-offers-hybrid-automated-systems-training-programs-leveraging-virtual-and-augmented-reality) - [Vanderbilt University Launches an Instructional Design Support Center for Faculty](https://new-and-improved-brand-site.webflow.io/resources/vanderbilt-university-launches-an-instructional-design-support-center-for-faculty) - [Top-Ranked Middlebury College Expands Online Master's Degree in Language Services](https://new-and-improved-brand-site.webflow.io/resources/top-ranked-middlebury-college-expands-online-masters-degree-in-language-services) - [U.S. Naval Community College Embarks with New Online Leadership Certificate for Enlisted Personnel](https://new-and-improved-brand-site.webflow.io/resources/u-s-naval-community-college-embarks-with-new-online-leadership-certificate-for-enlisted-personnel) ## Legal - [Privacy Policy](https://new-and-improved-brand-site.webflow.io/privacy-policy) - [Terms of Use](https://new-and-improved-brand-site.webflow.io/terms-of-use) - [Accessibility Statement](https://new-and-improved-brand-site.webflow.io/accessibility-statement) ## Contact Info iDesignEDU, 4514 Cole Ave, Suite 250, Dallas, TX 75205 | (US) 800-581-5418