Think of our iDesign team as your trusted advisor in all things online education. Since our company’s start in 2013, we have worked with 100+ institutions and have seen what it takes to create a blended or online program efficiently. We are platform-agnostic and support nearly every LMS system or instructional technology platform in existence. In a few short months, we launch programs that support both students and faculty. From market research to success coaching, we offer a suite of highly targeted services for your organization to reduce the burden on your staff.
OPM Service Stack Offerings
Transforming your traditional academic programs for the online space requires a strong value proposition. Using our data-driven marketing approach, iDesign’s Marketing Team understands that your University brand and identity are one and the same. Acting as an extension of your in-house team, we will use demographic, psychographic, and geographic data to ensure that we are reaching the most qualified prospective students and writing in a consistent voice at all times. The integrated, collaborative approach between our team and yours will allow us to present organizational brand guidelines, tone of voice, and imagery in a unified manner, which ensures alignment between market demand and brand compatibility. We are transparent and will complement your current capabilities across a variety of traditional and emerging marketing channels
Our marketing professionals leverage deep relationships with the largest platforms and channels, as well as years of optimization experience, to reach right-fit students who will thrive academically and align with your mission, vision, and institutional values.
Marketing begins with a multi-level strategy that places the advertisements where prospective students will react to them. Tactics include, but are not limited to:
Professional development is a key factor in whether employees stay or leave a company. For organizations that focus on career development and/or degree attainment, this can be a significant perk to tout to prospective and current employees. iDesign possesses a wealth of experience providing Employer Partnership Directors (EPDs) on behalf of our university partners to establish relationships with healthcare systems, businesses, community colleges, military branches, and various other entities. In fact, iDesign currently maintains partnerships with over 300 healthcare systems across the country to provide our university partners a pipeline of students looking to upskill via nursing or healthcare programs. Fruitful partnerships of this nature can benefit both universities and employers. This partnership process requires a plan and can be as simple as starting with the alumni association to understand where graduates are hired to facilitate connections and conversations.
Patient-facing clinical experiences are a core component of programs for nurses and healthcare practitioners. Demand for degrees in healthcare fields is high, but clinical placement is complex, and most universities struggle to deliver a robust student experience at scale. Through a combination of services and software, iDesign streamlines key aspects of the clinical placement process, including identification of prospective clinical sites and preceptors, facilitation of required legal agreements, verification and documentation of student site access requirements, and documentation of clinical experiences. Our team ensures that the clinical placement process scales smoothly, relaxing a key constraint on the growth of nursing and healthcare programs for our university partners.
You can expect iDesign’s enrollment service representatives to provide the most up-to-date information to prospective students. From program requirements to application questions, we’ll discover your learners’ needs and motivations. Data-driven insights from our marketing campaigns will match the right students to the right programs. We place emphasis on attracting and retaining qualified students throughout the entire enrollment lifecycle, and this starts with creating a positive experience. Our dedicated enrollment service representatives act as a faithful extension of the university team, shepherding prospective students from inquiry through application to matriculation. They integrate with your internal team to provide sustainable and mission-compatible scalability. No enrollment inquiry is too big or too small for us. We fully understand the gravity of being ambassadors of your brand and do not take that responsibility lightly.
Our instructional designers are experienced educators who can help subject matter experts prepare their courses for online or blended formats. Instead of taking months to develop and launch a course, we get you up and running quickly without sacrificing quality. iDesign will execute your vision and deliver an effective learning experience for your students. The approach is always collaborative and never in a vacuum. We value faculty expertise as we create immersive and engaging learning solutions. The team guides faculty through the entire process of transforming existing content into an online or blended modality. We also leverage the affordances of your edtech ecosystem and lead each instructor toward innovative digital pedagogical practices.
In the 21st century, we recognize that students largely do not want to bother with a phone call. After working full-time or taking other courses, they’d like to send a text or an email. Our coaches serve students in the digital age by resolving issues quickly and closing the loop with faculty. Coaches meet students where they are to fit their needs, lifestyle and timelines and connect them with online community resources. The most important aspects of successful retention efforts are ownership of the student experience and data-driven continuous improvement of triggers and interventions. Quality retention support begins with regularly examining student data and taking action where it is warranted. Over time, analytics are extremely helpful in refining the communication triggers and associated interventions. For example via A/B testing of alternative messaging. However, analytics will not move the needle without people following up with students. iDesign provides a named success coach who persists with each student from enrollment through graduation.
OPX partnerships provide exciting opportunities for universities to grow enrollments and to serve non-traditional student populations. Universities entrust these strategically significant initiatives to external partners in large part because they are a substantial departure from business as usual. Accelerated courses and multiple intakes throughout the year are both non-negotiable from a competitiveness standpoint and challenging administratively. Prospective students need timely transcript reviews and plans of study, financial aid must be disbursed, and bills issued and reconciled more frequently. Growing enrollments further exacerbate the operational burden. From admissions to financial aid, registrar to the bursar, all administrative units are impacted. Fortunately, iDesign is here to help. We bring both experience and personnel to the table, convening stakeholders to map out processes, identify bottlenecks, and deploy resources to enhance the flow of students and information.